Reframe Wine

This is me, Reka Haros

Hi !

Welcome to my wine industry worldview.

I created this space for people who like to look at the wine industry from a broad perspective. Here you will find a curated selection of my ideas, thoughts, and questions relating to innovation, business, marketing, and communications in the wine industry.

My aim is to make you think and hopefully reframe your beliefs so we can build a future together that we can all fall in love with.

Who is flirting with our consumers? And Why?

Apr 17

Apr 17 Who is flirting with our consumers? And Why?

Mindsets, Marketing, Business

The Wine Marketing I Would Like To See

Mar 21

Mar 21 The Wine Marketing I Would Like To See

Mindsets, Marketing, Business

Here Is A Challenge On Value And It’s Not About Money

Feb 10

Feb 10 Here Is A Challenge On Value And It’s Not About Money

Mindsets, Marketing, Business

A Viable Future For Small Wineries

Jan 5

Jan 5 A Viable Future For Small Wineries

About Trends And Why The Non-Obvious Ones Are The Most Important

Dec 14

Dec 14 About Trends And Why The Non-Obvious Ones Are The Most Important

Mindsets, Business

Permission To Say No

Nov 21

Nov 21 Permission To Say No

Mindsets, Business

What’s the cost of ignoring the future?

Oct 29

Oct 29 What’s the cost of ignoring the future?

Mindsets, Business

Why Wine Communication Sucks

Aug 16

Aug 16 Why Wine Communication Sucks

Communications, Mindsets

Why is Wine Marketing so Stale? An Open Letter to the Industry at Large

May 31

May 31 Why is Wine Marketing so Stale? An Open Letter to the Industry at Large

Mindsets, Marketing, Business

The New Normal: How Americans drink Wine, Beer, Spirits and Cider

Mar 8

Mar 8 The New Normal: How Americans drink Wine, Beer, Spirits and Cider

When Wine is the Enemy

Feb 15

Feb 15 When Wine is the Enemy

Marketing, Mindsets

What Can Wine Learn From Whiskey, Diapers, and Pads?

Feb 8

Feb 8 What Can Wine Learn From Whiskey, Diapers, and Pads?

Marketing, Mindsets, Advertising