Welcome to my wine industry worldview.
I created this space for people who like to look at the wine industry from a broad perspective. Here you will find a curated selection of my ideas, thoughts, and questions relating to innovation, business, marketing, and communications in the wine industry.
My aim is to make you think and hopefully reframe your beliefs so we can build a future together that we can all fall in love with.
All by Reka Haros
Contrary to what most people believe, B2B wine marketing isn’t only about pushing sales and expecting quick, short-term returns.
To have a better and more complete view of the wine market and of our consumers, we need to both understand the market through qualitative research and measure the market through quantitative analysis.